Slow or Not

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Mingei spirit, a cult of durability.

Mingei minds, literally ” popular artisanat”.

It’s an artistic movement initiated by the Japanese philosopher Sôetsu Yanagi in 1925. The Mingei spirit match with the value of the english movement Arts & Craft by its willpower to defend popular arts and cultural originality of populations.

The Mingei advocate “USEFUL object”, attractive for eyes, pleasant to use, companion to everyday life. It’s made naked object with a basic delicacy of shape who make him impervious to the fashion industry. It’s not a one-life object. It refuse Luxe and superfluous, prefer bearness and fluidity. Mingei artisanat look for a sincerity work witch don’t want to seduce.

When the Arts & Crafts went against the sudden rise of industry and its cheaply-made product, Mingei’s movement proposed solutions to improve everyday object unless questioning industry and artisanat. In that way, designers are invited to iniate them on Mingei’s Principe, like Charlotte Perraind, with the goal to open him on industrial production in agreement to its value.

Mingei’s spirit looks a way to the designers to create. This one needs to submit himself to a conscience of morality. He’s goals is to lead artisans and collaborate with industry to give born at a new tradition by reformation and improving production’s quality. According to Yanagi, artisans and industry needs to be educated through them duty and responsibility, and the society needs to improve its taste of estheticism in a same way.